What we did
+ Naming
+ Strategy
+ Visual identity
+ Communications
Creating a sophisticated brand experience for a luxurious liquor store.
Authentic liquor supply, packaged in a unique, luxurious experience. This was the vision for Liquor Baron. In a market that is flooded with counterfeits, Liquor Baron promises to supply only authentic products. We helped them to bring this vision to life by creating a sophisticated brand experience and a unique brand positioning.
![](https://kishi.agency/wp-content/uploads/2023/08/632161d5a3ecf88ec3694ded_Shop-Sign-Mockup-scaled.jpg)
Luxurious, not snobbish
We were tasked to create a luxury brand, but we had to ensure that we weren’t turning people away from the brand. We worked to create a brand that is warm and welcoming while maintaining the luxurious feel. This was our frame of mind in creating the visual expression for the brand.
![](https://kishi.agency/wp-content/uploads/2023/08/63218091be603127d16a9c7d_Glasscup-and-bag.png)
![](https://kishi.agency/wp-content/uploads/2023/08/632180c947b8a0d58f37b8de_Business_Card_on_the_Stone-2-scaled.jpg)
Meet the don. He’s one for the culture
The don was carefully created to exude a strong presence and classic feel. The illustration is a direct iteration of the word ‘Baron’ in the brand name. The mark was majorly constructed with geometric shapes and brought together with the curves of the don’s beard.
![](https://kishi.agency/wp-content/uploads/2023/08/632196920caa329f63a69efe_4-scaled.jpg)
![](https://kishi.agency/wp-content/uploads/2023/08/632196af2ab71d4106499113_5-scaled.jpg)
![](https://kishi.agency/wp-content/uploads/2023/08/6321974d2cd2b33ac326b235_Artboard-8-copy.png)
A way with words
Farmer’s Co-op is an extended bold sans serif font with a strong presence. It was inspired by a hand painted, sign up top a local Farmer’s Co Operative in Springville, USA. Paired with Bahnschrift the typographic system achieves impactful messaging and an efficient brand expression.
![](https://uploads-ssl.webflow.com/62e263ab43e8e1ff9b91b2ad/6321bad90dc0fb6a51e25b19_Typography%20(1).gif)
Communicating luxury: A verbal identity
Communication is only as impactful as it makes the audience feel. We developed a tone of voice that exudes confidence and when infused with the visual expression of the brand, comes across to the audience as a brand that can be trusted. An authentic luxury brand.
![](https://kishi.agency/wp-content/uploads/2023/08/6321993656c251950ec19ffc_Billboard.png)
![](https://kishi.agency/wp-content/uploads/2023/08/Elbe3.png)
![](https://uploads-ssl.webflow.com/62e263ab43e8e1ff9b91b2ad/6321ca0000801ff5a4f47042_Hoodie.png)
![](https://uploads-ssl.webflow.com/62e263ab43e8e1ff9b91b2ad/6321e3369298aa51a821cb9a_Socials-min%20(1)%20(1)%20(1)%20(1).gif)
![](https://kishi.agency/wp-content/uploads/2023/08/63219a455eab744257c410b2_Bus-stop.png)
![](https://kishi.agency/wp-content/uploads/2023/08/63219aabf8aee15134ea4932_Van.png)
![](https://kishi.agency/wp-content/uploads/2023/08/63219af6665d6737e1302f9e_Gift-card.png)
The journey of strategy and creativity
![](https://kishi.agency/wp-content/uploads/2023/08/63219bb4a075f5352a31780d_Collage-1.png)
![](https://kishi.agency/wp-content/uploads/2023/08/63219bf900801f2aa0f2b2a2_Collage-2.png)